Creative Production at Thrive Market
Photography by Teri Lyn Fisher, Food Styling by Marian Cooper Cairns
I am currently the Manager of Creative Production and Senior Creative Producer at Thrive Market. The in-house creative team of 25+ supports CRM, Brand, and Member Acquisition through paid channels (Instagram + Facebook, YouTube + TikTok, TV+ Streaming and OOH).
Recognized as one of Time100’s most influential companies of 2022, Thrive Market is an online, membership-based market that delivers healthy food, beauty products, and household essentials straight to your door.
Photography Production
Over the past 5 years, I have had the privilege of working with many incredibly talented photographers. From lifestyle to recipe photography, on-figure to product photography, I have produced 50+ photoshoots.
The work of these wonderful photographers (Matthew Schulert, Elisha Knight, Anna Wolf and Teri Lyn Fisher) can be seen below.
VIDEO PRODUCTION
Since 2020, Thrive Market has scaled dramatically in the paid media space. From YouTube and TikTok to TV and OTT, I have managed and produced 100+ paid ads across multiple channels.
“Zoe’s Grocery Store” Thrive Market Commercial 2022
“Can Your Grocery Store Do That?” Thrive Market Commercial 2021
“Ready When You Are” Thrive Market Commercial 2021
“Stories from the Source” Thrive Market Documentary Short 2022
Special projects
Thrive market cookbook: Healthy living made easy
In 2020, Thrive Market launched the first shoppable healthy cookbook, Healthy Living Made Easy. With 60+ recipes featuring healthy ingredients and single touch “add to cart” QR codes, this cookbook is redefining what healthy cooking at home looks like—all in 30 minutes or less. Plus, it features recipes from 20+ trusted experts, chefs, and founders in the health & wellness space including Mark Sisson (Primal Kitchen), Amanda Chantal Bacon (Moon Juice) and Melissa Urban (Whole30).
I spearheaded the print production, working to get this innovative cookbook into the homes of over 100,000 Thrive Market members.
Rosey Launch
In 2022, Thrive Market launched Rosey, a planet-friendly cleaning line.
f.a.e. Launch
Thrive Market launched f.a.e, a skin and body care brand made with cruelty-free formulas at affordable, feel-good prices. f.a.e. is for all, everywhere.
OOH Campaign
In 2021, Thrive Market launched its first Out of Home campaign in Los Angeles and New York City.
I produced the photoshoot for both the Rosey and f.a.e. brand launches as well as the OOH campaign. These three campaigns have generated an unprecedented amount of brand awareness and sales for the company, and I am proud to say that I played a key role in the creative production.